OGOBild + Animate by OgoSport Debuts at FAO Schwarz "Brain Store"

The OgoBILD + Animate kit, the new stop-motion animation kit by OgoSport debutes this month in the new Marbles' Brain Store at FAO Schwarz in Manhattan

The OgoBILD + Animate kit (which won the 2014 Dr Toy "Top 10 Creative" and Tillywig "Best Creative Fun" awards) debuts this month as part of a featured installation in the new Marbles' Brain Store that just opened inside FAO Schwarz.  The new display features a video and product demo display along one of the main columns inside the new store, and is dedicated to OgoBILD + Animate. 

The Marbles store in FAO Schwarz in NY is on the 2nd floor right before customers get to the 'Big' piano, which is the biggest draw in the store. The Brain Store, housed in a high-trafficked area between the Lego and MOMA sections, has glass corner walls to define the 'Marbles' space and wide openings with decorative tile to invite customers in.

"We're really excited about this partnership with Marbles and FAO Schwarz because we believe that OgoBILD + Animate is an educational tool that will have a positive impact on children. The software we utilize is used by over 70% of UK schools and this display inside the Brain Store will introduce thousands of locals and tourists to our latest innovation," says OgoSport co-partner Jenie Fu.


OgoSport's OgoBILD + Animate gives kids ages 6+ the opportunity to explore the world of animation by creating their own stop-motion movies.

Combining the OgoBILD line of constructive toys with the stop motion animation software of Aardman Animation Studios (the premier UK education stop-motion animation software and creator of Wallace and Gromit and Chicken Run), makers of all ages can learn to build, direct, and share their own animated films.

With the addition of the BILD + AnimateIt! Studio Kit to it's active and creative play toy line, OgoSport continues to promote open-ended play and stimulate a child's imagination in the making of animated movies.

Each Studio Kit includes:

  • 103 OgoBILD Interchangeable Pieces
  • 1 Flexible HD Steady-Mount Web Cam for photographing OgoBILD characters
  • 1 Step-by-Step Guidebook Introducin Stop Motion Animation
  • 1 Certificate to download Aardman's AnimateIt! Express Software (available for MAC & Windows)


Headquartered in The Brooklyn Navy Yard in Brooklyn, NY, OgoSport designs award-winning toys to get kids and families to "Move. Think. Play".

Founded by designers Rick Goodwin and Kevin Williams to promote active play for people of all ages, OgoSport has developed and launched countless outdoor and construction-oriented toys like their popular OgoDisc (featured in the Smurfs movie) and their new OgoBILD Animate, stop-motion animation kit. Over the past few years, OgoSport has expanded to over 2,000 stores in the US and 40+ countries across the globe.

In addition to growing a loyal following of consumers who share in the company's open play philosophy, OgoSport products have also won the attention of the toy industry with awards such as the Parents Choice Award, TillyWig Awards, Dr. Toy Award, Canadian Toy Testing Council, The National Parenting Center Award, and NAPPA Award.


Marbles is a one-of-a-kind specialty store with a smart collection of hand-picked, expert-tested, certifiably fun ways to build better brains.

Our stores are designed to let you roll up your sleeves and get a little brainy while you play games, solve puzzles, try out gadgets and flip through books to find the right products for you and your favorite brains.

Our team is chock-full of smart, outgoing people who are passionate about learning new things and creating a fun, interactive environment where customers can reach their brain's fullest potential.

Q: what is a brain store?

A:  where brains come to play! 

  • Our Brain Store was built on the idea that play is good for the brain, and we don't make you wait until you get home to start playing. Our BrainCoaches provide our brainy guests a hands-on experience where products in the store are out for play and with How to Play videos online. 

    Before becoming a part of our smart collection, products are reviewed and approved by scientists, neurologists, therapists, and other brain health experts.  In turn, Marbles BrainCoaches are trained on matters of the brain and make personal recommendations with these brain benefits in mind.

    Products benefit at least one of our five brain-building categories.  Each category targets a key part of the brain and its function: Word Skills (Parietal Lobe), Memory (Temporal Lobe), Critical Thinking (Frontal Lobe), Visual Perception (Occipital Lobe), and Coordination (Cerebellum).
About OgoSport

From award-winning classics like the Super SportsDisk to newer creations like OGOBILD, we don't just design toys or sporting goods - we design something more...We design active play for all ages. We design endless hours of fun for your children. And hours of fun with your children.

OgoSport was founded in 2004 by a duo of accomplished designers from world-renowned school of design, the Pratt Institute. Our talented roster of creators formed the company to question the current direction of play, and these inquires have inspired us to seek new directions in product development. www.ogosport.com

Brooklyn Navy Yard, Bldg. 3 Suite #408
63 Flushing Avenue, Unit 137
Brooklyn, NY 11205